ABOUT POST
There's no denying it: The punk rock renaissance is upon us. Millennials are once again strutting around in ripped, baggy jeans and tight tank tops. They're screaming the lyrics of Avril Lavigne's "Sk8er Boi" while watching her debut TikTok video. Kourtney Kardashian is wearing combat boots and tattooing Travis Barker's sole remaining patch of bare skin. Just the other day, the Venice Beach boardwalk erupted into punk-rock madness during Machine Gun Kelly's impromptu rooftop concert. Yes, the metallic, sweaty smell of punk rock is in the air. And apparently, it's also in the water.
Liquid Death, the latest venture from Netflix creative director Mike Cessario, bills itself as water that "murders your thirst" better than any other water out there. The water in question is sourced in the Austrian Alps and comes in tallboy aluminum cans that look a lot like intimidating energy drinks or craft beer. Liquid Death's logo — a skull that appears to be melting or on fire — stretches across the front of each can beneath the words "murder your thirst" and the brand's name, etched in gothic lettering. Honestly, the last thing you'd expect to find inside a can of Liquid Death is plain old water.
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